While Nike received a lot of attention last year and earlier this year for their self-tying shoes, the company is just getting started making their shoes smarter and more hands free. Nike announced that it is pushing further innovations. Their new Nike Adapt Huarache shoe that will feature the company’s “FitAdapt” technology, which allows the user to adjust the fit of their shoe through Siri or an Apple Watch. If that looks like a misprint, rest assured that it isn’t as Nike will allow consumers to adjust these shoes to a wide array of personal and environmental preferences without even having to bend down and touch their shoes.
These features are the continuation of the Back to the Future shoes that were first launched in 2016, and then later the following year, when Nike made their self-lacing shoes a commercial reality with their HyperAdapt 1.0 shoes. The Adapt Huarache shoes are designed to accommodate a wide range of foot types and individual shoe preferences and the shoes, which originally came out in 1991, are getting a major technological makeover. The shoes will also feature LED lights, like the earlier versions, but the Adapt Huarache shoes will also be connected to Siri Shortcuts and the Apple Watch app to allow the user to control the settings via those resources. These are the first Nike shoes to connect to the Nike app itself and allow the consumer to loosen or tighten their shoe, based on personal preference and their current activity or environment.
When the Nike Huarache shoes hit the shelves nearly 30 years ago, it was a radical approach for the company in containing the foot. The shoe contained a neoprene bootie and an exoskeletal upper which provided the consumer with a snug feel and a balance between a tighter, snug fit and a lace-based customization. Now, as the shoe has undergone its “Adapt” makeover, these traits are augmented with Nike FitAdapt technology, an intelligent platform that updates along with the user as the shoe is worn over time. The latest iteration of the FitAdapt technology allows for a wider array of personal preferences that can be adjusted due to the specific lifestyle of the shoe’s owner.
As groundbreaking as this technology appears to be, its use is fairly straightforward and simple. A user can simply speak into their iPhone “Hey Siri, loosen my left shoe for me” and the shoe can make the necessary adjustments. This can be especially helpful after a strenuous workout or run where saving any potential energy is physically helpful and beneficial to overall health. The technology will also allow the user to enter preset fit recommendations into the app, depending on the individual’s foot type or specific activity. That will enable the user to further optimize the product to their individual needs. These requests can include “on-the-go” shifts, another added layer of convenience.
While the technology is fairly groundbreaking, the price is commensurate. The HyperAdapt shoes came with a $350 price tag, so one can reasonably expect that the new version will come in at an even higher price. The first round of the Adapt Huarache shoes have a release date of September 13th.