Today Maje launched a new 19-piece collection that coincides perfectly with the impending start of summer. It’s called ‘In the Mood for Sun’ and features soft, versatile pieces in an array of pastel colors that are easy to dress up or down. Designer Judith Milgrom was inspired by the warm days and nights of the season, and the carefree feeling that comes with getting dressed during that time. Milgrom designed this collection for busy women who only have a few minutes to spare for packing, and created a line of tops, dresses and skirts that you can pull out of your suitcase and wear immediately. Unlike other clothes that need to be ironed after coming out of the suitcase, these pieces withstand their journey and a few wrinkles further underscore their lightweight, effortless look. I spoke to Milgrom about how travel played a role in the overall aesthetic of the collection and the ideal destinations to wear her new pieces.
How does travel inspire your design work?
Judith Milgrom: Travel inspires me a lot, it makes you open your eyes wide and get to know foreign cultures, landscapes, architecture, colors, smells; even the way women move, walk and are dressed. Everything can be inspiring. Travel can also be in your mind, it’s a way to escape from your daily routine, from the real world. Indeed, I’m a dreamy woman. I can be very focused when I’m working but also very introspective. It’s my way to disconnect and it drives my creative process.
How is this capsule collection perfect for someone planning for a quick vacation or weekend trip?
All pieces are very light, made in a cotton voile that is almost transparent as it’s so thin. You can throw the pieces in your weekender and wear either steamed or slightly crinkled. I also wanted each piece to be sold in a light cotton drawstring bag with the same print as the piece. All pieces are easy to wear and mix and match.
I always keep in mind the versatility of the pieces I design because women today are very busy combining family life, work and more. I always say that I design for women who live several lives in a single day, they don’t have time to change outfits during the day, therefore, they can change their look with an accessory, keep the same dress that you wore at work and add jewelry, high heels and belt it to change the silhouette.
The pieces are light and effortless, what are some of the materials and colors you used that work particularly well in summer?
We did a special treatment on colors to look as if they were sun-faded. This comes from my childhood in Morocco, when clothes were dried in the open air and I was complaining that colors were altered after a few times. Today, I don’t complain about it anymore.
What destinations do you think are suited to your collection? Where do you see your pieces being worn this summer?
There are many destinations where you can wear it. Close to the beach, where sea air ruffles your skin. This can be in Deauville, in the South of France, the French Riviera, on the US West coast, in the south of Europe Italy, Ibiza, in Greece. To sum up, everywhere you can live a “dolce vita”.
Where will you be traveling this summer? What are you excited about in this destination?
I’m traveling to Israel where I have lots of friends. I love it there, it reminds me in some ways of my childhood in Morocco: the light, the blue sky, the smells, the old city… It’s refreshing to recover some good memories.