Talk about a swing and a miss.
Adidas pulled its all-white shoe honoring Black History Month from its collection after receiving backlash on social media. The all-white shoe was among several different shoes featuring designs by the Harlem Renaissance.
People didn’t really have a problem with the other shoes in the series. The white sneaker, though, was a different story.
“Who makes an all white shoe celebrating #BlackHistoryMonth ?!??????? ” one person on Twitter said in response to the shoe.
Adidas removed the shoe from its collection and issued a statement about the decision.
“Toward the latter stages of the design process, we added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how Adidas believes we should recognize and honor Black History Month,” the sportswear company said. “After careful consideration, we have decided to withdraw the product from the collection.”